The hospitality industry is constantly driven by the need to deliver exceptional experiences while optimizing digital strategies. A leading hospitality brand has partnered with AgencyQ on a transformative journey to unify their digital presence, maximize impact, and improve the guest experience. Here are six ways AgencyQ’s expertise is playing a crucial role in this digital evolution—and lessons the industry can learn from our approach.
Unifying Branding and Content for Maximum Impact
Challenge: Managing multiple properties under one cohesive digital strategy without sacrificing the unique identities of each location was a major hurdle.
AgencyQ’s Solution: Leveraging our expertise in human-centered design (HCD), led by Laurie Breen, Vice President of HCD, we are ensuring the design and navigation prioritize guest needs and developing a user-focused approach to consolidating content, while also allowing for localized offerings. This cohesive approach will make it easy to discover everything from dining options to entertainment across properties.
Lesson: Create a unified digital presence. AgencyQ’s HCD methodology ensures that branding efforts not only look cohesive but feel intuitive, meeting the expectations of modern travelers.
Harnessing the Power of Structured Content
Challenge: Structured content (schema) -- content organized like data for modular use -- across multiple properties had been difficult to manage efficiently, leading to challenges in findability for important content.
AgencyQ’s Solution: Lindsay Ogden, Vice President of Solutions Architecture, led the technical team in implementing a strategic content framework. By optimizing schema and content hierarchy, we are enhancing search engine optimization (SEO) and ensuring critical content like gaming promotions and event details rank effectively on search engines.
Lesson: Prioritize structured content. AgencyQ’s data-driven approach to content architecture provides measurable benefits for the hospitality industry, from search visibility to improved user engagement.
Showcasing Unique Value Propositions
Challenge: This hospitality brand stands out for its high-quality dining, entertainment, and award-winning services. These features were not being effectively displayed on a static site and needed to be presented dynamically to convey the energy and range of experiences offered.
AgencyQ’s Solution: Laurie Breen and her HCD team collaborated closely with the brand to highlight these differentiators through immersive and engaging design elements. We developed strategies to bring the energy of live gaming and entertainment to the forefront, making every interaction memorable.
Lesson: Identify and amplify your unique offerings. AgencyQ’s design expertise ensures that these features are not just listed but come to life through visual storytelling.
Integrating Visual Storytelling
Challenge: The brand is investing in video content to illustrate their properties’ vibrant energy but needs to maximize the impact of the investment.
AgencyQ’s Solution: Neeraja Bonthu, our Senior Director of Project Management has been instrumental in coordinating the rollout of the expanded content offerings. Her team streamlined project workflows, ensuring that all assets are delivered on time and aligned with the brand’s vision. Our project management expertise guarantees that the sizzle reels and video content are seamlessly integrated into the digital strategy.
Lesson: Invest in engaging, cohesive content. AgencyQ’s project management framework ensures that even complex content projects are executed efficiently, enhancing the overall brand narrative.
Emphasizing Team Member and Community Engagement
Challenge: Featuring team member culture and corporate social responsibility is critical to this brand’s success.
AgencyQ’s Solution: The HCD team is incorporating storytelling elements that emphasize the human side of the brand. Our approach accentuates not just what the brand does but who they are, building trust with both employees and guests.
Lesson: Focus on creating authentic connections. AgencyQ’s human-centered design philosophy can help brands connect more authentically with their audiences, highlighting culture and values in a way that resonates.
Futureproofing with Strategic Upgrades
Challenge: The site’s underlying technology must be planned with continuous improvement in mind, because if scalability and continuous improvement are not part of the plan, a new site will grow stale quickly.
AgencyQ’s Solution: Under the guidance of Lindsay Ogden, our tech team has laid the groundwork for a scalable, future-proof digital ecosystem, in the form of a Sitecore 10.4 upgrade and prep for a full redesign – the kind of planning ahead that ensures the brand stays at the forefront of digital innovation.
Lesson: Commit to continual digital upgrades—and roadmap future development to stay on track. AgencyQ’s strategic approach ensures that hospitality brands remain adaptable and ready for the fu
Conclusion
This transformation story exemplifies how AgencyQ’s core competencies—human-centered design, strategic solutions architecture, and robust project management—are making a real difference for one of the hospitality industry’s leading brands. By focusing on unified branding, structured content, and people-first design, we are helping our clients set a new standard for guest experiences.
Are you ready to transform your digital presence? Connect with AgencyQ to see how we can bring your brand story to life.