Providing personalized experiences online is an increasingly important task for marketers. As developing a path to personalization progresses, a question that arises with customers considering Sitecore Customer Data Platform (CDP) and Personalize is, "How much personalization can a page have?" It is often expressed as concern that a page could become overwhelmed by personalization—disrupting the user experience (UX) flow of the page or making the design of the page feel disjointed. It’s a valid and important consideration: How much personalization is too much?

As with many things related to developing digital experiences, it ultimately comes down to execution. Personalized web experiences should be crafted to seamlessly integrate with the UX flow and design of a site. Personalization should never feel like a series of disjointed elements but rather as a cohesive part of the user journey. Each personalized experience must serve a clear purpose, which requires a deep understanding of the user’s needs. Gaining this deep understanding of user needs to better serve them is at the heart of what Sitecore Personalize is all about.

In addition to having a tool focused on surfacing user needs, rigorous testing is also essential to maximizing the value of personalization while avoiding the pitfalls. It is critical to exhaustively test and analyze each new experience with each segment, and with all the different combinations of segments.

Imagine a user who falls into several different segments and is receiving personalized experiences for each. How do those experiences work together and with the existing page? For this reason, it is recommended to start small and build incrementally. This allows the user experience to be tested and evaluated at each new step.

By gradually adding experiences and diligently evaluating them along the way, understanding of users continuously grows, allowing for an ever-improving digital experience. Interested in learning how AgencyQ can help with this process? Contact us today!

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