Website Accessibility – Do we really need it?

When websites are accessible, all users have access to content and functionality, regardless of disabilities. The video below shows a few of the accessible features of websites that are 508 compliant.

I find the statistics of the population with accessibility needs staggering. The following is a list of statistics from monsido.com:

• 15% of the world’s population has a disability (WHO).
• Almost 60% of the US population with disabilities have internet access.
• 23% of people with disabilities never go online.
• In the US, there are almost 57 million Americans with a disability.
• In Europe, about 80 million are disabled.
• 217 million people worldwide have moderate to severe vision impairment (WHO).
• 6.5 million people in the US have an intellectual disability.
• Almost 75 million people in the U.S. have a physical disability.

We typically think of sight-impaired individuals when we talk about accessibility on websites. Devices called screen readers to aid blind users to interpret the content on a webpage. But there is a list of other disabilities we account for as well.

Sight Impairment

Sight impaired individuals have varying degrees of blindness. When I was growing up, my father would come home from work, loosen his tie, set his hat on the kitchen desk, and his suit jacket would drape over the desk chair. He would take his drink into the Family Room, settle in his favorite easy chair, and read the newspaper until it was time for dinner. Many years later, on one of my trips to visit, he was settled into his easy chair, newspaper in his lap, but now he had a 6” diameter magnifying glass and a bright light hovering over the paper. You see, he had lost an eye, and the remaining eye only had partial vision. Today, we can build websites to increase font size, and devices can add a higher level of light contrast.
In web design, we consider color contrast. Yellow on green, red on black, or white on light blue, can be unreadable for someone who is colorblind. We have online tools available to determine the percentage of contrast when we design. 

For users with cataracts, migraines, macular degeneration, or many other ailments leading to blurry vision, text must be able to zoom to 200%.

A screen reader is a device used by the blind to relay information to them either through braille or voice from a website. This is where development plays a large role in accessible websites. The page should have options for the user to skip navigation, tab through headings, and relate information from a table correctly. I’m sharing a video below that was an eye opener for me.

Videos with voice overs should be close captioned for users with hearing impairments. When transmitting live content, providing a sign language interpretation is also beneficial.

Close captioning also helps users who need to watch a video in an environment with a lot of background noise, or an area where they need to turn off the volume of their device.
Loss of Motor Function

A physical loss of motor function may be permanent or temporary. Nervous disorders that cause tremors, arthritis, loss of limb, or a spinal injury are all permanent motor function losses. A mother carrying her child while trying to manipulate a touchpad on her phone with one hand is a temporary loss of motor function. Devices to aid in accessibility for loss of motor function include:

• Single switch clicking devices
• Head wand or mouth stick
• Oversize track ball mouse
• Eye-tracking devices
• Adaptive keyboard
• Text to voice options

In the design phase, agencyQ keeps the page clean and easy to comprehend. Links and call to action (CTA) buttons are clearly displayed and allowed enough room for the user to touch without overlapping adjoining CTAs. The page again needs to have the ability to be 100% keyboard driven without requiring the use of a mouse.

Dyslexia

Dyslexia is one of the most common learning/reading disabilities. Here are some statistics from hootbooks.app:

• Over 40 million people in the U.S have Dyslexia, including my granddaughter.
• Dyslexia impacts 20% of students.
• Dyslexia is not a disease. It’s a learning disorder.
• Famous people with Dyslexia include Albert Einstein, Tim Tebow, Steven Spielberg, Anderson Cooper, and Whoopi Goldberg.

One of the ways AgencyQ adds accessibility to sites for users with Dyslexia is through icons and clean design. Imagine having difficulty reading because letters sometimes become jumbled for you. When trying to read a link address, or heading, a user with Dyslexia can be overwhelmed. Too much text on a page can look like alphabet soup. We add icons prior to some links and headings to simplify the consumption of the content. A picture of an envelope is a common form of expressing that the following link will be an email. An external link icon will tell the user they will be directed to another site.
 
Clean design and ‘chunks’ of content allow the user to understand the concepts on the page without becoming overwhelmed.

Here is a list of items AgencyQ includes in our designs for accessibility:

• Use of sans-serif font: fonts without the curly q’s. 
• We keep the design clean with consistent spacing, buttons, navigation, and headings. This also helps in keeping the brand throughout the site.
• We use graphics and/icons along side links and navigation when needed.
• We design for text to audio.

Seizures

The following statistics come from WECO: 

• About 5 million people worldwide have epilepsy.
• One in 10 people will have a seizure sometime in their lives
• One in 26 people will be diagnosed with epilepsy.

To reduce the risk of seizures while using a website, AgencyQ follows the recommendations provided by the WCAG. They include:

• Components will not flash more than 3 times during any 1 second time period.
• Flashing areas are kept small.
• A user can turn off flashing content.
• We use a lower contrast rate for a component that flashes.
• We avoid using fully-saturated reds in flashing components.

Cognitive/Intellectual

Cognitive and intellectual disabilities include memory, attention, and comprehension. Our design team is trained to keep designs simple by using white space and correctly using headings. Icons and graphics are used for users with low reading skills. Navigation is carefully thought out and easy to use.

Along with long-term disabilities, AgencyQ also provides accessibility for situational environments. 

• High backgrounds noise levels, and audio when attending a meeting, benefit from close captioning on videos. 
• Designs with a high contrast aid in environments with poor lighting.
• Keeping designs simple and easy to follow, helps users who are easily distracted like a mother with a small child.
• Responsive design and development take account for device movement from portrait to landscape when someone is looking at their phone and walking.

The United Nations has deemed Web Accessibility a basic human right.

The Americans with Disabilities ACT (ADA) includes websites as they are a place of public accommodation. Below are a few points from ADA:

• Every image, video, or audio file that you upload needs to have an alternative means of access (e.g.: alt text, closed captioning, transcript).
• Code in labels for form fields (we develop your forms so that the field labels such as ‘first name’ are read by screen readers).
• Using descriptive anchor text for links (you write links so that someone can tell what the linked page is about, not ‘click here’ or ‘learn more’ but ‘donate to the XYZ dog rescue’.
• Settlements on ADA website non-compliance typically range from $55,000 for the first violation, and $110,000 for subsequent violations.
• For those receiving Federal funding, those funds could be revoked for being in non-compliance.
• Target agreed to settle a lawsuit for $6 million into a ‘Damages Fund’ for members of a class action lawsuit as well as $3.7 million in attorney fees.
• H & R Block paid $45,000 to two individual plaintiffs and a $55,000 fine as a civil penalty.

At AgencyQ, we are the champion of customer experience. When sites are correctly designed, developed, and edited, generally all users have equal access to information and functionality. Our designers, developers, and content editors, all adhere to 508 compliance standards. 

I mentioned personal relationships with people who have disabilities. We all know someone, a family member, neighbor, friend, or coworker, who has a disability. By providing a highly accessible site, AgencyQ is giving users the opportunity to access the sites we build without excluding content because of their disability.