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Steve Hampton headshot
Steve Hamilton

Chief Technical Officer

What are the Benefits of Headless CMS?

It may seem hard to believe, but as our whitepaper on Headless CMS notes, "the concept of the Content Management System (CMS) has been around for over 20 years." However, in that time, much has changed online. Websites and the internet are now essential to daily life – relied upon for information, transactions, and navigation. Consumers have grown to expect high-quality experiences, and delivering on that expectation has risen exponentially in importance. Audiences will look elsewhere if your brand falls short.

As a way to meet these ever-increasing expectations, Headless CMS is gaining attention, as it improves website customer experience (CX), user experience (UX), security, and structure.

The benefits and flexibility of a Headless CMS resonate largely due to the separated structure, increasing both accessibility and ease of future implementation. The reasons why a CMS with a separate front and backend can be so successful are as follows:

Availability & Compatibility

  • All content is accessible on any device and is pushed from one backend API
  • Web applications are not affected if the CMS application goes offline

Improved CX

  • No endless scrolling – content loads as you scroll

Faster time-to-market

  • All updates are pushed across all digital properties, which speeds up production
  • Consideration for how content displays on different platforms is unnecessary
  • Allows individual pieces of content to be reused and combined

Flexibility & Scalability

  • Allows the freedom to build a frontend tailored to your project
  • Content creation is the focus, rather than content management
  • No downtime is needed for maintenance
  • Websites can be upgraded and customized without compromising performance


  • Content publishing platform isn’t accessible from the CMS database, lowering the risk of distributed denial-of-service (DDoS) attacks


  • Content can be targeted, rather than delivering the entire page each time

Headless CMS putting your content first book download

White Paper

Headless CMS

Putting Your Content First

The concept of the traditional Content Management System (CMS) system has been around for well over 20 years. The Internet has changed a lot in that time.

Learn More About Headless CMS

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