Customer experience is becoming increasingly important for every industry, and law firms are no exception. Look out for these common pain points to help you stay competitive and attract new clients.
Law firm websites have traditionally been brochure-style sites -- heavily focused on information about the industries they serve, their areas of expertise, and attorney bios. While this is all useful and important content, it's often not organized in a way that's intuitive to a potential client looking at the site. Before the COVID-19 pandemic, this was not always seen as a concern, because most firms handled client cultivation in person, through networking and events. Now, however, with a lack of personal interactions, new clients need to be cultivated digitally. This calls for developing sites that are client focused and provide a clear user path.
agencyQ brings experience solving specific pain points for law firm websites and our user research / customer experience (CX) expertise creates an intuitive next step for users from key pages -- and a potential upsell opportunity for the law firm.
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