Elevating the Digital Experience for Live! Districts
A Scalable Design System and Modern Architecture Transform 11 Entertainment Destinations
AgencyQ partnered with Live! Casinos & Hospitality to reimagine the digital experience across their portfolio of entertainment district websites. By implementing a headless architecture and scalable design system, AgencyQ delivered 59% faster page loads while empowering content teams to manage 11 unique district sites more efficiently.
The Challenge
Live! Casinos & Hospitality, a division of The Cordish Companies, is one of the country's leading developers of entertainment destinations. Their Live! Districts are known for delivering high-energy, unforgettable in-person experiences—from dining and nightlife to concerts and sporting events. As the portfolio of entertainment districts continued to expand, their digital presence needed to evolve to match the excitement and sophistication visitors experienced onsite.
Visitors increasingly turned to the district websites for event information, reservations, and promotions, but what they encountered online didn't fully capture the energy of the Live! brand. Navigation made finding desired content challenging, and static templates limited the ability to showcase the dynamic nature of each district's offerings.
With mobile traffic accounting for over 80% of site visits, Live! needed a digital platform that could showcase the energy and variety of their districts through a mobile-first experience, reduce the time and effort required for content teams to update and maintain multiple sites, and modernize their infrastructure in a way that prepared them for future expansion.
The Solution
AgencyQ partnered with Live! to reimagine the digital experience—not as a collection of standalone websites, but as a scalable, integrated ecosystem that could grow with the business. The transformation began with a strategic overhaul of the underlying platform, adopting a modern headless architecture with Experience Edge integration for optimized content delivery and enhanced performance.
At the heart of the redesign was a flexible, component-based design system built to support Live!'s growing portfolio of entertainment districts. Rather than designing each site from scratch, AgencyQ developed reusable components that could be configured and styled to reflect the unique identity of each location—from Ballpark Village in St. Louis to the Power & Light District in Kansas City. This approach ensured visual consistency across the ecosystem while preserving the individuality of each property.
Content editors were equipped with new tools and custom training sessions that empowered them to publish faster and more independently. The reimagined search and navigation experience helps users find relevant content quickly, whether they're booking a show, exploring restaurant options, or planning a night out.
AgencyQ also deployed Sitecore Search across all district properties, delivering faster, more accurate results and giving users a seamless way to discover events, venues, and experiences across the Live! portfolio.
The Results
The transformation delivered immediate and measurable results across every corner of the organization. District websites now load 59% faster thanks to the headless architecture and CDN deployment, significantly enhancing the user experience—especially for the 80% of visitors arriving on mobile devices.
Content updates that previously required developer support can now be made directly by marketing and property teams, enabling faster time-to-market for promotions and events. The streamlined publishing workflow has given Live!'s decentralized teams greater autonomy while maintaining brand consistency.
Each district site now reflects a unified brand aesthetic while maintaining room for local flair, reinforcing the strength of the overall Live! brand. The modular, component-based architecture positions Live! to roll out new districts or features with ease, maximizing return on investment and long-term scalability. With a platform built for scale, speed, and storytelling, Live! Districts is ready for what's next.
Measurable Impact
The transformation delivered immediate, lasting results